Home of Falcone, George Steck
& Hobart M. Cable Pianos
ASC is the American subsidiary of Sejung, a Korean musical instrument manufacturer, and has distinguished itself in the international marketplace by building what is considered to be the largest stringed instrument manufacturing plant in the world, in Qingdao, China. Producing piano lines that include George Steck, Falcone and Hobart M. Cable, Sejung has combined modern Asian manufacturing methods, work ethic and production experience, together with considerable handmade instrument detail to provide grand pianos that meet and exceed competitively ranked pianos in their class.
Falcone
Featuring Abel hammers, German Roslau strings, solid maple-capped bridges and solid Siberian spruce sounding boards.
Georgian series models include agraffes, exotic woods from the world over and Ciresa spruce solid sounding boards from Val Di Feme. 
The Falcone Georgian vertical pianos have many of the same features as the grand pianos such as Italian Ciresa solid spruce sounding boards, gold-plated hardware, as well as agraffes on each note. Exotic woods are also available on these lovely instruments.
George Steck
Featuring sounding boards of solid Alaskan Sitka spruce which are tapered to facilitate the clear ringing tone; Japanese hammers and German Roslau strings. Hard maple rims assist in the distinctive production of a wide ranging tonal color palate. Duplex Scaling, Full Sostenuto pedal, Tone Collector system are just a few of the additional features, which all add up to one of the best selling grand pianos available in today's ever changing international market.
George Steck vertical pianos are among the best values in today's pianos. The vertical model scales are noted for their acoustic construction techniques, based on scientific principles of sound generation and maximization. Redesigned placement of bridges, together with further refinements produce a lasting sustain, resulting in an outstanding combination of tone and performance.
Hobart M. Cable
The Cable name is long recognized as an American standard in pianos. Sejung has meticulously manufactured these instruments to perpetuate this heritage. Refinements such as a larger frame, solid Spruce tapered sounding boards, hard maple rims and German Roslau strings have resulted in an instrument that produces sweet and pure tonal qualities.
Vertical instruments feature lovely furniture style cabinetry for a look that is "All American", as well as the sleek European style Continental Consoles.
All in all, a piano with many features not expected at this price point.